An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers
نویسندگان
چکیده
In the past few years, popularity of Indian soap operas has skyrocketed in Turkey, especially 2016 due to Is Pyaar Ko Kya Naam Doon? (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Turkey. study was conducted through qualitative research with semi-structured in-depth interviews 30 viewers between ages 22-60, who were primarily homemakers. This revealed five uses and gratifications Turkish soaps: Identification, Guilty Pleasure, Relaxation Escape, Moral Support, Idealization. Results show that is affected directly by participants’ favorability toward keeping social order (religious, traditional, familial values) right way, their perceived concept power, willingness live traditionally. most unexpected remarkable finding this use soaps as a protest against serials include sexually explicit content morally corruptive scenes. Unlike Westerner soaps, resistance cannot be found soaps.
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ژورنال
عنوان ژورنال: Türkiye ileti?im ara?t?rmalar? dergisi
سال: 2022
ISSN: ['2630-6220']
DOI: https://doi.org/10.17829/turcom.931464